YOUTUBE PRODUCTION ARCHITECT

Scale fast.
End the noise.

You're past the seven-figure mark and your production is the bottleneck. Bloated team, exhausted founder, expensive shoots that don't convert. I install the operational systems that turn chaotic channels into elite media companies.

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Productions architected for
MrBeast
Mark RoberMark Rober
Unspeakable
Rooster TeethRooster Teeth
The Slow Mo Guys
MrBeast
Mark RoberMark Rober
Unspeakable
Rooster TeethRooster Teeth
The Slow Mo Guys
Cumulative Impact
0+

2.1 Billion+ Views generated across 77 produced videos

For MrBeast, Mark Rober, Unspeakable, and the production teams behind some of YouTube's largest channels.

How I help channels

Designed for absolute control.

A lot of creators know how to make videos. Far fewer know how to build the production machine behind one. That's the work.

01

Production Audits

Forensic teardown of your current workflow. I surface the bottlenecks, budget leakage, and creative friction killing your margins.

02

Workflow Architecture

Rebuilding the chain from ideation to final render. Pre-pro, shoot day, post — each stage gets a system the team can actually run.

03

Team Logistics

Org charts that scale. Hiring protocols, role clarity, and management layers so the founder stops being the single point of failure.

04

Shoot Optimization

On-site or remote review of your production days. Faster turnarounds, leaner crew, fewer reshoots, better footage to the editor.

05

Fractional Head of Production

I step in as your operational lead. Active oversight of shoots, post, and the creative pipeline — without the full-time hire.

06

Talent Pipeline

Sourcing, vetting, and onboarding the producers, editors, and managers your channel actually needs. Redundancy by design.

Ways to work together

Strategic engagements.

Four levels of integration. Every engagement begins with an inquiry — pricing finalized after we scope the work.

Production Audit

One-time engagement
From $5,000

Deep diagnostic of your workflow, team, budget, and creative pipeline — delivered with a written execution roadmap.

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Strategic Advisor

Monthly retainer
From $3,000 / mo

Ongoing strategy calls, production reviews, async support. For founders running their own team who need a trusted operator on speed-dial.

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Most deployed

Embedded Consultant

Monthly retainer
From $7,000 / mo

Fractional Head of Production. Weekly calls, active oversight, hiring decisions, on-call during shoots. The doc's identified sweet spot.

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Scaling Partner

Monthly retainer
From $15,000 / mo

Deeply embedded across multiple productions. Org structure, expansion planning, in-person shoot consulting. Limited spots.

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VIP Intensives

1–2 day on-site production reset.

Shoot-day optimization, team workflow intensives, creator operations resets. I fly in, we fix the machine.

From $5,000
Book Intensive
JA
The Architect — Javier Avellán

Mastery is not accidental.

Born in Venezuela, raised in Houston, B.S. in Radio-TV-Film from UT Austin. Co-founded a production company before joining Rooster Teeth in 2017 as a producer on shows like Arizona Circle and Planet Slow Mo.

In 2020 I joined MrBeast and went deep into the YouTube ecosystem. Since then I've worked alongside Mark Rober, Unspeakable, and Preston Arsement — building large-scale productions, creative systems, and cross-functional teams capable of executing ambitious ideas at scale.

King of Swords is the distillation of that work. The tarot's figure of clarity, command, and decisive intellect — applied to the operational chaos most growing channels mistake for "how it just is."

"Great content is rarely built by one person. The difference between channels that scale and channels that burn out is the system behind them."
Limited availability

Build the engine.

One private inquiry. We'll scope the engagement on a discovery call before any commitment.

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King of Swords
Javier AvellánYouTube Architect© MMXXVI